Research- Target Audience

When it comes to horror, the audience that watches them are pretty vast. Now, when I first started researching the about target audience, I thought it was pretty useless. I believed that horror films were simply for people who like to be scared. Come to find out, there are more statistical aspects than I thought. 

Statistics

Horror films tend to attract a younger audience. Gen Z is the leading demographic watching horror movies, specifically those between 18 and 25. It is said that about 58% of horror audiences are women, with 42% being men. I learned that many women enjoy horror movies because they let them face scary feelings and suppressed emotions in a safe way. These films help them deal with fear, stress, and emotions they might not usually talk about, and can even make them feel strong and in control when they see characters fight back or break the rules. 

• 
  

Coincidentally, the most popular subgenre of horror movies as of 2023 is psychological horror, with 32% preference among horror fans. Also, the country with the largest number of horror film watchers is Mexico, coming in at 49%. America and South Africa are also close runner-ups.

My Take Away

I can easily use the fact that I am under 25 years old to my advantage. I can hit that target audience by simply using a combination of technical elements I researched and those I prefer when watching horror films. I can also use the gender statistics to my will because I'm a girl myself. I'm thinking that I can cast a girl as the main character to show that female appreciation.

SOURCES 
https://cmpalexgilbey.weebly.com/uploads/3/8/8/7/38878453/horror_film_research.pdf

https://stephenfollows.com/p/how-old-are-horror-movie-audiences

https://www.deloitte.com/us/en/insights/industry/technology/horror-movie-audience-statistics.html

https://commercial.yougov.com/rs/464-VHH-988/images/WP-2023-10-YouGov-Signal-Horror-Genre-Report.pdf

https://wifitalents.com/horror-movie-statistics/